Highlights from the DStv Seminar of Creativity at the Loeries 2016

Here are some of the highlights from this seminar.  It featured top speakers from around the world.

Sarah Personette from Facebook

Here are some of the highlights from her talk:

‘’In some countries there are more mobile devices than there are people’’

‘’I believe that one of your greatest exports will be creativity’’

‘’Wi-fi is a luxury’’

‘’You consume content faster on mobile’’

‘’If you can stop thumbs you can grow business’’

‘’We built the platform and people bring the magic’’

‘’Over 100 million of hours of video are served every day’’

‘’8 billion daily video views’’

‘’We believe that the future is video’’

‘’Tell your story visually’’

‘’The Creative Hub is coming to Facebook in September’’

‘’Start by Starting’’

Debra Mallowah from Unilever

Here is what she had to say:

‘’40 percent of women don’t identify with women’s ads’’

‘’It’s important for brands to stay relevant’’

Laura Jordan-Bambach from Mr President

She had the following to say:

‘’To do different you need to be different’’

‘’Question bravely, answer boldly’’

‘’Allow room for experimentation’’

‘’Team up.  Collaboration is Queen’’

‘’Question.  Make your own opportunities’’

‘’Empathy is the most important skill for any creative’’

‘’What’s the one thing you are going to start making tomorrow?’’

Find her on Twitter @laurajaybee

Marco Cremona from Google Creative Lab

He had the following to say:

‘’The bigger the ego the smaller the echo’’

‘’The product is the idea’’

‘’Users above all’’

‘’Demos and documentaries not ads’’

‘’Make people smile, cry or think’’

Bridget Jung of Marcel Sydney showed us how technology imagined in the past is now here.  She also showed us a fascinating video of how ink is being made from pollution.

For more info visit www.air-ink.com

Susan Credle from FCB gave us some wonderful insight into the world of advertising and what makes good ads.

She emphasized the following: ‘’It’s our responsibility to use advertising for good’’

Jimmy Smith of Amusement Park showed us what it is like working in advertising agencies and gave us the following great insight into working in a multi-cultural agency:

‘’When you have cultures that smash together in a company magic happens’’

For those of you that missed the seminar there’s always next year.

There is still much to do at Loeries Creative Week:

Download the Loeries App, you can get reminders, check into events, connect with delegates and much more.  Search for Loeries 2016 in the app store. Available for iOS  and Android.

You can also check out the DStv Beach Café in front of the Elangeni. A cool place to hang out.  To make a booking call 031-337-7700

20^th and 21^st August – Loeries Awards Ceremony – ICC

Joe Ride – Sunday 21^st August – A fun beach cycle ride with Joe Public.  Time: 11am

Start and Finish at DStv Beach Café

21^st August – I Heart Loeries Market. Time: 9am Venue: Beachfront Amphitheatre

For more info visit www.loeries.com

Find them on Twitter @loeries

Instagram: Loerieawards

Facebook: The Loeries

#Loeries2016

Article by Fred Felton

Twitter @fredfelton

PRISA Conference 2016 Durban - Day Two

Today the conference continued with some more interesting speakers.

Linda Magapatona of Brand SA shared the following:

‘’Every 12 Tourists is a job created’’

‘’There’s enough negativity out there without having to contribute to it’’

‘’Stay focused on what it is that you need to achieve’’

‘’Nobody represents you, you represent this country’’

Francois van Dyk of Ornico / Amec   gave us some insight into an Integrated Evaluation Framework.

He offered the following:

‘’How much is a tweet worth?’’

He showed us how one tweet from Oprah about Weight Watchers was worth $150 million.

He also told us to look out for amec Measurement Month from 1 – 30 September 2016.

He suggested delegates check out the hashtag #AMECMM during the month during which valuable information, education and much more will be shared during the month.

Thabisile Phumo of Sibanye Gold delved into Business Acumen.   These were some of her highlights:

‘’Workers are the eyes and ears of the business’’

‘’PR is strategic’’

‘’What are people talking about in the boardroom?  Strategy, Performance, ROI, Compliance and Governance, Risk Management, Innovation and People’’

‘’You have to understand the country that you operate in’’

‘’How do you do strategy?  Through research’’

‘’Your job as a PR agency is to help a company deliver on its goals’’

‘’Sometimes gossip is better than social media’’

‘’Own the communication channel’’

‘’Understand the company you represent for example if your client is a mining company do you know what mining is?’’

Daniel Munslow gave us Insight into the South African Communication Landscape:

‘’One of the biggest pressures are downward pressures on budget’’

‘’People leave jobs because of line managers not engaging with staff’’

‘’Some companies are still scared of social media’’

Francois Vorster talked about how to make PR thrive in a digital landscape.  He had this to say:

‘’Top searched for word in South Africa is free’’

‘’PR is getting or creating exposure’’

‘’When last did you send something that needed a stamp?’’

The conference concluded today. 

For more info on PRISA visit:  www.prisa.co.za

#PRISArise2016

The conference was part of Loeries Creative Week.

For more info on the other events this week visit:  www.loeries.com

#Loeries2016

Article by Fred Felton

Twitter @fredfelton 

PRISA Conference 2016 Durban - Day One

Today I attended the PRISA (Public Relations Institute of Southern Africa) Conference.  It is being held in Durban as part of the Loeries Creative Week.

These were some of the highlights from Day One:

There is now new terminology in PR.

Roela Hattingh of the University of Johannesburg gave us the following insight:

‘’Gatewatching – the idea of watching without taking over’’

‘’Gatekeeping has been changed to gatewatching’’

‘’Learning is an active constructive process, learning also depends on rich contexts’’

‘’What are the products that you have memories with?’’

She went on to show us how students were using Instagram for an alcohol brand campaign because that is where their target audience is.

Prof. Sonja Verwey looked at the rise of PR or the fall of the agency model.  She reminded us of the following:

‘’Agencies don’t trust their clients anymore’’

‘’Clients complain of overpricing’’

‘’We are now in the age of digital disruption’’

‘’PR Agencies need to understand their clients business needs’’

‘’Clients don’t have agencies that tell them what the data means’’

Clarissa Muir of the University of Johannesburg reminded agencies to embrace digital as a business tool.  She also emphasised that to maintain a thriving business you need to change the business model when necessary.

Rene Benecke of the University of Johannesburg gave us insight from the history of PR education in South Africa, a critical analysis:

‘’There needs to be an Afrocentric model of PR’’

‘’Communication happens on all levels’’

‘’Listening is important’’

Tasneem Carrim gave us insight from GCIS Research and she shared the following:

‘’In order to influence the public we need to talk to the influencers’’

‘’South Africans take politics very seriously’’

She showed us various sections of South Africans:

S1 – Rooted Realists – They stay where they are

S2 – City Seekers – Majority are young

S3 – Safely Suburban – Middle Class People and People who live in Gated Estates

S4 – Metro Mobiles – City Bound

S5 – Cosmopolitan Capital – LSM 9 – 10 and Older People and Affluent people

                                                                                                                                                                                   

We also heard from Adolf Spangenberg on The Next Generation and how brands will communicate.

He had the following to say:

‘’Video will lead’’

‘’Every single one of us every single day engage with video’’

‘’Make sure that what people click through to is of value’’

He also stated that video needs to be at the beginning of your strategy not as an add on.

The conference continues tomorrow.

For more info visit: www.prisa.co.za

#PRISArise2016

Article by Fred Felton

Twitter @fredfelton 

Loeries Creative Week in Durban

There are plenty of events on in Durban this week all around the Loeries.  Those are those awards that every advertising company craves for.

Here are just some of the events on the go:

PRISA National Conference – Wed 17^th August – Thu 18^th August   

Venue: Tsogo Sun Elangeni Hotel

The Conference for all of those in the Public Relations Industry.

Loeries Expo Thu 18^th Aug – Fri 19^th Aug   Venue: ICC

Loeries Masterclasses 18^th Aug

MMA SA Mobile Marketing Leadership Forum – Thu 18^th Aug  Venue:  Tsogo Sun Elangeni Hotel

DStv Seminar of Creativity – Features top industry speakers – Fri 19^th Aug   Venue: ICC

MMA Smarties – Fri 19^th Aug

The Loeries Awards – Sat 20^th Aug and Sun 21 Aug

I Heart Loeries Market – Sun 21 Aug

For more info on all the events visit www.loeries.com

#Loeries2016