Friday, August 19, 2016

Highlights from the DStv Seminar of Creativity at the Loeries 2016

Here are some of the highlights from this seminar.  It featured top speakers from around the world.

Sarah Personette from Facebook

Here are some of the highlights from her talk:
‘’In some countries there are more mobile devices than there are people’’
‘’I believe that one of your greatest exports will be creativity’’
‘’Wi-fi is a luxury’’
‘’You consume content faster on mobile’’
‘’If you can stop thumbs you can grow business’’
‘’We built the platform and people bring the magic’’
‘’Over 100 million of hours of video are served every day’’
‘’8 billion daily video views’’
‘’We believe that the future is video’’
‘’Tell your story visually’’
‘’The Creative Hub is coming to Facebook in September’’
‘’Start by Starting’’

Debra Mallowah from Unilever

Here is what she had to say:
‘’40 percent of women don’t identify with women’s ads’’
‘’It’s important for brands to stay relevant’’

Laura Jordan-Bambach from Mr President

She had the following to say:
‘’To do different you need to be different’’
‘’Question bravely, answer boldly’’
‘’Allow room for experimentation’’
‘’Team up.  Collaboration is Queen’’
‘’Question.  Make your own opportunities’’
‘’Empathy is the most important skill for any creative’’
‘’What’s the one thing you are going to start making tomorrow?’’
Find her on Twitter @laurajaybee

Marco Cremona from Google Creative Lab

He had the following to say:
‘’The bigger the ego the smaller the echo’’
‘’The product is the idea’’
‘’Users above all’’
‘’Demos and documentaries not ads’’
‘’Make people smile, cry or think’’

Bridget Jung of Marcel Sydney showed us how technology imagined in the past is now here.  She also showed us a fascinating video of how ink is being made from pollution.
For more info visit

Susan Credle from FCB gave us some wonderful insight into the world of advertising and what makes good ads.
She emphasized the following: ‘’It’s our responsibility to use advertising for good’’

Jimmy Smith of Amusement Park showed us what it is like working in advertising agencies and gave us the following great insight into working in a multi-cultural agency:

‘’When you have cultures that smash together in a company magic happens’’

For those of you that missed the seminar there’s always next year.

There is still much to do at Loeries Creative Week:

Download the Loeries App, you can get reminders, check into events, connect with delegates and much more.  Search for Loeries 2016 in the app store. Available for iOS  and Android.

You can also check out the DStv Beach Café in front of the Elangeni. A cool place to hang out.  To make a booking call 031-337-7700

20th and 21st August – Loeries Awards Ceremony – ICC

Joe Ride – Sunday 21st August – A fun beach cycle ride with Joe Public.  Time: 11am
Start and Finish at DStv Beach Café

21st August – I Heart Loeries Market. Time: 9am Venue: Beachfront Amphitheatre

For more info visit

Find them on Twitter @loeries

Instagram: Loerieawards

Facebook: The Loeries


Article by Fred Felton
Twitter @fredfelton

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