Opportunities at The Loeries 2018

Advertising creatives have descended on Durban, South Africa for The Loeries Awards of 2018.

Thought for the day

Part of Creative Week it sees advertisers, creative directors, copywriters, art directors, designers, interns, students and many others flocking to Creative Week to gain inspiration from award winning adverts, case studies, master classes and so much more.

It all happens at the Durban ICC over the weekend and with them come hopeful students bringing with them their portfolio in the hope that they might catch they eye of that one creative director from a big advertising agency.  From what I saw the future looks bright in advertising.

At the DSTV Seminar of Creativity we heard from worldwide creatives sharing their thoughts on advertising.

Some had bold insights and some really made us think. There was even beatboxing.

PMI Science has a bold initiative to create a smoke free environment. If you have a chance take a look at their interactive VR experience. It really is amazing.

Internship Opportunity:

For those of you interested in being an intern at a top advertising agency here is a great scavenger hunt for you.

To intern at Hunt Lascaris complete a scavenger hunt and upload your completed tasks on Instagram using #HuntsAtLoeries and @TBWAHuntLascaris before 5pm on Saturday 18 August.

Complete these tasks:

Sell yourself on your Instagram Story - show them who you are and why you're awesome.

Take photos with five people from Hunts. So learn how to network and find them.

On Fine Friday give your friend a fine and tag them on Instagram.

Sneak into the Egg Films Party and down a beer with CCO, Pete Khoury.

If you win your portfolio goes straight to Pete Khoury.
You also get your hands on VIP passes to the Gagasi FM Official After Party.

To submit your portfolio go to huntsintern2019.co.za
Allow the site to open your camera
Point camera at the AR Code

Good luck!

For more info on Loeries 2018 visit - www.loeries.com


This edition by Fred Felton | Twitter @fredfelton

Highlights from the DStv Seminar of Creativity at the Loeries 2016

Here are some of the highlights from this seminar.  It featured top speakers from around the world.

Sarah Personette from Facebook

Here are some of the highlights from her talk:

‘’In some countries there are more mobile devices than there are people’’

‘’I believe that one of your greatest exports will be creativity’’

‘’Wi-fi is a luxury’’

‘’You consume content faster on mobile’’

‘’If you can stop thumbs you can grow business’’

‘’We built the platform and people bring the magic’’

‘’Over 100 million of hours of video are served every day’’

‘’8 billion daily video views’’

‘’We believe that the future is video’’

‘’Tell your story visually’’

‘’The Creative Hub is coming to Facebook in September’’

‘’Start by Starting’’

Debra Mallowah from Unilever

Here is what she had to say:

‘’40 percent of women don’t identify with women’s ads’’

‘’It’s important for brands to stay relevant’’

Laura Jordan-Bambach from Mr President

She had the following to say:

‘’To do different you need to be different’’

‘’Question bravely, answer boldly’’

‘’Allow room for experimentation’’

‘’Team up.  Collaboration is Queen’’

‘’Question.  Make your own opportunities’’

‘’Empathy is the most important skill for any creative’’

‘’What’s the one thing you are going to start making tomorrow?’’

Find her on Twitter @laurajaybee

Marco Cremona from Google Creative Lab

He had the following to say:

‘’The bigger the ego the smaller the echo’’

‘’The product is the idea’’

‘’Users above all’’

‘’Demos and documentaries not ads’’

‘’Make people smile, cry or think’’

Bridget Jung of Marcel Sydney showed us how technology imagined in the past is now here.  She also showed us a fascinating video of how ink is being made from pollution.

For more info visit www.air-ink.com

Susan Credle from FCB gave us some wonderful insight into the world of advertising and what makes good ads.

She emphasized the following: ‘’It’s our responsibility to use advertising for good’’

Jimmy Smith of Amusement Park showed us what it is like working in advertising agencies and gave us the following great insight into working in a multi-cultural agency:

‘’When you have cultures that smash together in a company magic happens’’

For those of you that missed the seminar there’s always next year.

There is still much to do at Loeries Creative Week:

Download the Loeries App, you can get reminders, check into events, connect with delegates and much more.  Search for Loeries 2016 in the app store. Available for iOS  and Android.

You can also check out the DStv Beach Café in front of the Elangeni. A cool place to hang out.  To make a booking call 031-337-7700

20^th and 21^st August – Loeries Awards Ceremony – ICC

Joe Ride – Sunday 21^st August – A fun beach cycle ride with Joe Public.  Time: 11am

Start and Finish at DStv Beach Café

21^st August – I Heart Loeries Market. Time: 9am Venue: Beachfront Amphitheatre

For more info visit www.loeries.com

Find them on Twitter @loeries

Instagram: Loerieawards

Facebook: The Loeries

#Loeries2016

Article by Fred Felton

Twitter @fredfelton

PRISA Conference 2016 Durban - Day One

Today I attended the PRISA (Public Relations Institute of Southern Africa) Conference.  It is being held in Durban as part of the Loeries Creative Week.

These were some of the highlights from Day One:

There is now new terminology in PR.

Roela Hattingh of the University of Johannesburg gave us the following insight:

‘’Gatewatching – the idea of watching without taking over’’

‘’Gatekeeping has been changed to gatewatching’’

‘’Learning is an active constructive process, learning also depends on rich contexts’’

‘’What are the products that you have memories with?’’

She went on to show us how students were using Instagram for an alcohol brand campaign because that is where their target audience is.

Prof. Sonja Verwey looked at the rise of PR or the fall of the agency model.  She reminded us of the following:

‘’Agencies don’t trust their clients anymore’’

‘’Clients complain of overpricing’’

‘’We are now in the age of digital disruption’’

‘’PR Agencies need to understand their clients business needs’’

‘’Clients don’t have agencies that tell them what the data means’’

Clarissa Muir of the University of Johannesburg reminded agencies to embrace digital as a business tool.  She also emphasised that to maintain a thriving business you need to change the business model when necessary.

Rene Benecke of the University of Johannesburg gave us insight from the history of PR education in South Africa, a critical analysis:

‘’There needs to be an Afrocentric model of PR’’

‘’Communication happens on all levels’’

‘’Listening is important’’

Tasneem Carrim gave us insight from GCIS Research and she shared the following:

‘’In order to influence the public we need to talk to the influencers’’

‘’South Africans take politics very seriously’’

She showed us various sections of South Africans:

S1 – Rooted Realists – They stay where they are

S2 – City Seekers – Majority are young

S3 – Safely Suburban – Middle Class People and People who live in Gated Estates

S4 – Metro Mobiles – City Bound

S5 – Cosmopolitan Capital – LSM 9 – 10 and Older People and Affluent people

                                                                                                                                                                                   

We also heard from Adolf Spangenberg on The Next Generation and how brands will communicate.

He had the following to say:

‘’Video will lead’’

‘’Every single one of us every single day engage with video’’

‘’Make sure that what people click through to is of value’’

He also stated that video needs to be at the beginning of your strategy not as an add on.

The conference continues tomorrow.

For more info visit: www.prisa.co.za

#PRISArise2016

Article by Fred Felton

Twitter @fredfelton