Thursday, August 18, 2016

PRISA Conference 2016 Durban - Day Two

Today the conference continued with some more interesting speakers.

Linda Magapatona of Brand SA shared the following:

‘’Every 12 Tourists is a job created’’

‘’There’s enough negativity out there without having to contribute to it’’

‘’Stay focused on what it is that you need to achieve’’

‘’Nobody represents you, you represent this country’’

Francois van Dyk of Ornico / Amec   gave us some insight into an Integrated Evaluation Framework.

He offered the following:

‘’How much is a tweet worth?’’

He showed us how one tweet from Oprah about Weight Watchers was worth $150 million.

He also told us to look out for amec Measurement Month from 1 – 30 September 2016.

He suggested delegates check out the hashtag #AMECMM during the month during which valuable information, education and much more will be shared during the month.

Thabisile Phumo of Sibanye Gold delved into Business Acumen.   These were some of her highlights:

‘’Workers are the eyes and ears of the business’’

‘’PR is strategic’’

‘’What are people talking about in the boardroom?  Strategy, Performance, ROI, Compliance and Governance, Risk Management, Innovation and People’’

‘’You have to understand the country that you operate in’’

‘’How do you do strategy?  Through research’’

‘’Your job as a PR agency is to help a company deliver on its goals’’

‘’Sometimes gossip is better than social media’’

‘’Own the communication channel’’

‘’Understand the company you represent for example if your client is a mining company do you know what mining is?’’

Daniel Munslow gave us Insight into the South African Communication Landscape:

‘’One of the biggest pressures are downward pressures on budget’’

‘’People leave jobs because of line managers not engaging with staff’’

‘’Some companies are still scared of social media’’

Francois Vorster talked about how to make PR thrive in a digital landscape.  He had this to say:

‘’Top searched for word in South Africa is free’’

‘’PR is getting or creating exposure’’

‘’When last did you send something that needed a stamp?’’

The conference concluded today. 

For more info on PRISA visit:


The conference was part of Loeries Creative Week.

For more info on the other events this week visit:


Article by Fred Felton

Twitter @fredfelton 

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