Thousands feel the ‘warmth’ of the East Coast
More than 32 000 people have been wrapped in warmth this winter thanks to East Coast Radio’s Winter Warmth campaign with the Hub. The people of KwaZulu-Natal opened their hearts as temperatures plummeted during the six week campaign and together managed to donate around R1.3-million worth of blankets to the less fortunate.
East Coast Radio’s General Manager Trish Taylor says, “We’d like to thanks East Coasters for thinking about those less fortunate this winter. On their behalf we’ve offered warmth and comfort to tens of thousands of people across KwaZulu-Natal. Because of the generosity of our listeners so many disadvantaged people have been able to go to bed warm and we’re so humbled to have been able to help.”
The Hub’s Val Ives adds, “A blanket can truly warm hearts as well as bodies, and add a little hope to the lives of those who would have had a cold night shivering instead of being wrapped up warm. The Hub would like to thank each and every one who joined us in this truly worthwhile cause. You have all made a difference.”
During the campaign new blankets and cash to buy blankets were donated by generous companies and individuals at Hub stores, online and at East Coast Radio. These blankets have been handed over to old age homes, orphanages, crèches, NGOs and other organisations across the province, providing immediate relief for many.
(Source: East Coast Radio)
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