UMHLANGA LIFE - THE ONLINE LIFESTYLE MAGAZINE

Sunday, March 9, 2014

Review of the Dolby Atmos System at Ster-Kinekor Gateway



Ster-Kinekor invited me to test out their brand new Dolby Atmos sound system which has been installed in their Gateway Cinema complex. 

This is the only cinema in South Africa that has this sound system.
I tested it out while watching the movie 300: Rise of an Empire in 3D.


(Picture courtesy Ster-Kinekor)

This is an action-packed adventure film with an immersive cinematic experience as the Greeks and Spartans do battle with the Persians. 300: Rise of an Empire is a powerful film that certainly does justice to its release in 3D and audiences will leave the theatre feeling as if they too had been part of the war.

The crystal-clear images coupled with the Dolby Atmos sound system create a unique environment that will make audiences feel as if they are in the movie and part of the non-stop action of the warring Greeks taking on the might of the Persian army.

The film is based on Frank Miller's latest graphic novel, Xerxes, and told in the breathtaking visual style of the blockbuster 300(released in 2006). This new chapter of the epic saga is a companion piece to the first film and takes the action to a fresh battlefield – on the sea, as Greek general, Themistokles (Sullivan Stapleton), attempts to unite all of Greece by leading the charge that will change the course of the war.
300: Rise of an Empire  pits Themistokles against the mortal-turned-god, Xerxes (Rodrigo Santoro), and Artemesia (Eva Green), his vengeful commander of the Persian navy.

View the trailer here:


(Video courtesy - Warner Bros.) 


As for the Dolby Atmos sound system.  Well this is something else.  In case you are not familiar with it, this system features a redesign in cinema sound.  What they have done is now put speakers on the ceiling.  I kid you not.  On the ceiling. 

When you add the 3D element of this film it really is like you are in Greece, in that battle and when you add that crystal clear Dolby Atmos sound immersion you are entering a new world in cinema.  Some directors see this system as a new character in the movie, other directors see it as a new tool that they can use to further enhance the movie for the audience.  Either way Dolby has changed the playing field for the good. 

So just what is Dolby® Atmos™?


(Picture courtesy Dolby)


As an advanced cinema audio platform, Dolby Atmos reinvents cinema sound by giving each speaker its own unique feed, enabling many new front, surround and ceiling-mounted height channels for the precise panning of select sounds. The result is a fully immersive experience, putting the audience right at the centre of the action.

"The interest we're seeing in Dolby Atmos in EMEA shows that the industry sees real value in offering immersive cinema audio. With more cinemas becoming equipped across the wider region, cinema audiences are set to experience first-hand the entertainment experience envisioned by both internationally-renowned and home-grown talent," said Andreas Spechtler, EMEA Regional Vice President, Dolby Europe. "The diversity of titles on offer also shows us that the creative community is already unlocking the versatility of the Dolby Atmos platform and we can't wait to see how directors and their sound teams make upcoming titles more thrilling, emotive and heartfelt in 2013."

Dolby Atmos introduces a hybrid approach to mixing that enables sound designers and re-recording mixers to direct sounds as dynamic objects that envelop the listener in a lifelike sound field. The system utilises adaptive rendering techniques to maintain precise artistic integrity to the film-maker's original vision across a wide range of cinema shapes, sizes and loudspeaker configurations. It is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, distributors, and exhibitors to create dramatic improvements in the audio experience.

To learn more about Dolby Atmos, visit dolby.com/Atmos.
To share an educational video on Dolby Atmos, visit https://vimeo.com/40699179.
For more info about Dolby Laboratories or Dolby technologies, please visit www.dolby.com

For more information on Ster-Kinekor visit www.sterkinekor.com.
Book online or call Ticketline on 082 16789, or you can book at the box office. 
Download the Ster-Kinekor App on your Nokia, Samsung Android, iPhone or Blackberry.
Follow @SKTheatres on Twitter or Facebook at Ster-Kinekor Theatres.

Thank you to Ster-Kinekor for the experience.  Try it out for yourself.



Review by +Fred Felton 



Enhanced by Zemanta

5 comments:

  1. Problem: HP Printer not connecting to my laptop.
    I had an issue while connecting my 2 year old HP printer to my brother's laptop that I had borrowed for starting my own business. I used a quick google search to fix the problem but that did not help me.
    I then decided to get professional help to solve my problem. After having received many quotations from various companies, i decided to go ahead with Online Tech Repair (www.onlinetechrepairs.com).
    Reasons I chose them over the others:
    1) They were extremely friendly and patient with me during my initial discussions and responded promptly to my request.
    2) Their prices were extremely reasonable.
    3) They were ready and willing to walk me through the entire process step by step and were on call with me till i got it fixed.
    How did they do it
    1) They first asked me to state my problem clearly and asked me a few questions. This was done to detect any physical connectivity issues with the printer.
    2) After having answered this, they confirmed that the printer and the laptop were functioning correctly.
    3) They then, asked me if they could access my laptop remotely to troubleshoot the problem and fix it. I agreed.
    4) One of the tech support executives accessed my laptop and started troubleshooting.
    5) I sat back and watched as the tech support executive was navigating my laptop to spot the issue. The issue was fixed.
    6) I was told that it was due to an older version of the driver that had been installed.
    My Experience
    I loved the entire friendly conversation that took place with them. They understood my needs clearly and acted upon the solution immediately. Being a technical noob, i sometimes find it difficult to communicate with tech support teams. It was a very
    different experience with the guys at Online Tech Repairs. You can check out their website www.onlinetechrepairs.com or call them on 1-914-613-3786.
    Would definitely recommend this service to anyone who needs help fixing their computers.
    Thanks a ton guys. Great Job....!!

    ReplyDelete
  2. VIRUS REMOVAL

    Is Your Computer Sluggish or Plagued With a Virus? – If So you Need Online Tech Repairs
    As a leader in online computer repair, Online Tech Repairs Inc has the experience to deliver professional system optimization and virus removal.Headquartered in Great Neck, New York our certified technicians have been providing online computer repair and virus removal for customers around the world since 2004.
    Our three step system is easy to use; and provides you a safe, unobtrusive, and cost effective alternative to your computer service needs. By using state-of-the-art technology our computer experts can diagnose, and repair your computer system through the internet, no matter where you are.
    Our technician will guide you through the installation of Online Tech Repair Inc secure software. This software allows your dedicated computer expert to see and operate your computer just as if he was in the room with you. That means you don't have to unplug everything and bring it to our shop, or have a stranger tramping through your home.
    From our remote location the Online Tech Repairs.com expert can handle any computer issue you want addressed, like:
    • - System Optimization
    • - How it works Software Installations or Upgrades
    • - How it works Virus Removal
    • - How it works Home Network Set-ups
    Just to name a few.
    If you are unsure of what the problem may be, that is okay. We can run a complete diagnostic on your system and fix the problems we encounter. When we are done our software is removed; leaving you with a safe, secure and properly functioning system. The whole process usually takes less than an hour. You probably couldn't even get your computer to your local repair shop that fast!
    Call us now for a FREE COMPUTER DIAGONISTIC using DISCOUNT CODE (otr214425@gmail.com) on +1-914-613-3786 or chat with us on www.onlinetechrepairs.com.


    ReplyDelete
  3. Problem: HP Printer not connecting to my laptop.

    I had an issue while connecting my 2 year old HP printer to my brother's laptop that I had borrowed for starting my own business. I used a quick google search to fix the problem but that did not help me.

    I then decided to get professional help to solve my problem. After having received many quotations from various companies, i decided to go ahead with Online Tech Repair (www.onlinetechrepairs.com).

    Reasons I chose them over the others:
    1) They were extremely friendly and patient with me during my initial discussions and responded promptly to my request.
    2) Their prices were extremely reasonable.
    3) They were ready and willing to walk me through the entire process step by step and were on call with me till i got it fixed.

    How did they do it
    1) They first asked me to state my problem clearly and asked me a few questions. This was done to detect any physical connectivity issues with the printer.
    2) After having answered this, they confirmed that the printer and the laptop were functioning correctly.
    3) They then, asked me if they could access my laptop remotely to troubleshoot the problem and fix it. I agreed.
    4) One of the tech support executives accessed my laptop and started troubleshooting.
    5) I sat back and watched as the tech support executive was navigating my laptop to spot the issue. The issue was fixed.
    6) I was told that it was due to an older version of the driver that had been installed.

    My Experience
    I loved the entire friendly conversation that took place with them. They understood my needs clearly and acted upon the solution immediately. Being a technical noob, i sometimes find it difficult to communicate with tech support teams. It was a very different experience with the guys at Online Tech Repairs. You can check out their website www.onlinetechrepairs.com or call them on 1-914-613-3786.
    Would definitely recommend this service to anyone who needs help fixing their computers.
    Thanks a ton guys. Great Job....!!

    ReplyDelete
  4. really enjoyed looking through your blog!!
    laptop deals

    ReplyDelete