Every now and again a great book pops up for Entrepreneurs.
This is one of those books.
Lessons From The Boot Of A Car by Reg Lascaris
For those of you who do not know who Reg Lascaris is, he is one of the co-founders
of the famous South African advertising agency TBWA / Hunt / Lascaris
and then went on to even bigger deals.
TBWA / Hunt / Lascaris is of course the great advertising agency that conceived the wonderful BMW Mouse advert which one so many awards.
This book is perfect for any entrepreneur or any person who is thinking of starting an advertising agency. It is also highly recommended for anyone in the advertising or creative business. Reg shares his tips on how to develop a pitch and give a successful pitch. He also shows us how to build a small business into a huge business.
Reg writes in a very easy to understand style and you might just finish this book in a day. It is so absorbing.
A must read for any entrepreneur or anybody in the advertising world.
Available at all good bookshops.
Review by +Fred Felton
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