This Week I was invited to the Media Launch of the ECR Winter Warmth Campaign.
MC ECR DJ @GabrielSithole started the launch by telling us all about the Campaign.
It is a 6 week campaign during which blankets or cash is used to buy blankets and are
collected for the less fortunate in our province.
The blankets are distributed across the province, with major emphasis on outer lying areas
where it is coldest, like Newcastle, Kokstad, Underberg and Eshowe. These are distributed
by Rotary to old age homes, orphanages, creches and households in rural communities.
East Coast Radio General Manager Trish Taylor
Trish Taylor showed us how this project has grown significantly. Around a quarter of a million blankets have been distributed across the province. More than 40 000 blankets were distributed last year.
ECR hopes their listeners give heartedly this year. Many people living in rural communities have no electricity and feel the full brunt of winter. They're literally left out in the cold without the assistance of generous corporates and individuals.
The Hub's Group Marketing Executive, Val Ives
Val Ives from The Hub says, ' We can't turn a blind eye to those who go cold. The Hub has chosen to focus our attention on making sure that many of these people will be warm this winter. We hope that all the station's listeners will support the campaign to make sure that we can make a difference thousands of times over.'
Blankets can be purchased anywhere but they are available at The Hub at a cost of just R40 each. They can be dropped off at any one of the more than 20 Hub Stores dotted throughout the province.
You can also make cash donations via the following means:
Donations Can be made to
- East Coast Radio Charitable Association
- Bank: First National Bank Commercial
- Branch: Gateway
- Branch number: 25 01 08
- Account number: 622 224 283 37
- Reference: Your name
Online donations can be made here: www.ecr.co.za
Cash Donations can be made at till points in Hub stores.
For those of you on Twitter you can also create awareness of this campaign by using
the hashtag #ecrwinterwarmth
Source: East Coast Radio
Story by @fredfelton
Photography by @FionaJanePhotos