Thursday, December 4, 2014

Book Review - The Art Of Social Media by Guy Kawasaki and Peg Fitzpatrick

This week I managed to review the new book by Guy Kawasaki and Peg Fitzpatrick.

Guy was a co-author of Ape.  The book all about how to write a book.
This book is something different.  In this book Guy and Peg share their thoughts and advice on social media.  It can be quite daunting for some but Guy and Peg give you a easy to read guide on what to do in this world.  This is the perfect book for a new social media manager or community manager.

Guy Kawasaki

They also give you some great advice on how to build your profile on the various social media platforms. There is also plenty of advice on what to post about.  Peg also shares some wonderful advice on how to promote your blog post once you have written it.  There is also some wonderful advice for social media for events.  There are some wonderful tips here for event managers.

Peg Fitzpatrick
What I like about this book is that they also take you behind the scenes of one of the events they did and show you how to build social media publicity for it.  They also provide some great insight into Google Plus, Google Hangouts and Twitter Chats.

They also cover other social platforms.  There is also a great section on how to market your brand using all of these social networks.

This is the perfect book for CEO's, Marketing Professionals and those in PR.

Rating: Highly Recommended

You can get the book here:

Guy and Peg are currently on a book tour around the USA and you can catch them at any of these events:


Review by Fred Felton
Twitter @fredfelton

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