By Fred Felton | July 12, 2025
The 2025 Durban FilmMart (DFM) edition is
reaffirming its position as a leading platform for African and global film
collaboration by shining the spotlight on South African cinema through its ‘SA
in Focus’ programme.
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| The South African cinema will take centre stage at this year's Durban FilmMart edition, with industry leaders unpacking the state of the country's current audio visual sector. |
DFM takes place from 18 to 21 July at Durban’s Elangeni Hotel; the programme will bring together industry leaders, guilds and creatives to examine the current state and future of South Africa’s audio-visual sector.
‘’The SA in Focus programme aims to build
a strong local foundation that is essential for the broader growth of Africa’s
film industry,’’ said DFM Institute Director Magdalene Reddy.
Highlights in the programme include the
flagship State of the South African Audio-Visual Industry session, featuring
key stakeholders such as the National Film and Video Foundation, SABC, and
various provincial commissions. The programme will also explore topics such as
artificial intelligence’s creative influence, copyright in the digital age, and
strategies for international co-productions.
There will also be panel discussions
hosted by major guilds, including the South African Guild of Actors, the
Writers’ Guild of South Africa, the Directors Guild of South Africa, and the
Editors Guild, will address critical issues such as storytelling,
sustainability, and creative ownership.
Other sessions to look out for include The
African Aesthetic, Directors as Cultural Architects, and Independent Producers
Organisation to Intellectual Property on global market access.
DFM 2025 will focus on collaboration and
professional development underscoring its continued role in shaping a thriving
and future-ready SA film industry.
Register now for DFM 2025 at: www.durbanfilmmart.co.za
For enquiries: info@durbanfilmmart.com
The Durban FilmMart Institute receives
principal funding from the Durban Film Office and eThekwini Municipality.
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