Thousands tweet their feet

Business people and learners across KwaZulu-Natal have liberated their toes by slipping on their flip-flops today in celebration of Flip-Flop Friday. The initiative by East Coast Radio and Tourism KZN is an opportunity for the people of the province to show the rest of South Africa why they love the KZN East Coast. Flip-Flop Friday was started by East Coast Radio two years ago as a celebration of provincial pride in Heritage Month.

The station’s Marketing Manager Renee Burton says “We asked our listeners to tweet their feet and the response has been fantastic. The hashtag ‘flipflopfriday’ was trending nationally before 7.30 this morning. We saw people at work, people at home, people stuck in traffic and even school children sending in their pics.”

(The learners at Chelsea Preparatory and DJ Deon Govender show off their flip-flops - Image courtesy 988 Media.) 

As part of the festivities East Coast Radio sent teams to bust schools and businesses to see whose toes were on show. Learners at Chelsea Preparatory and Northlands Primary in Durban North were delighted when flash mobs interrupted their respective assemblies. The station has even taken Flip-Flop Friday to the Drakensberg. Presenter Makhosi Khoza broadcast his show from the berg.  

(Source - East Coast Radio)