By Fred Felton | Aug. 16, 2026
Tourism Month 2026 was officially launched
by Minister of Tourism Patricia de Lille, in Durban on Thursday, 13 August. The
theme for Tourism Month is ‘’Growing South Africa’s Tourism Sector in the
Digital Era’’, beginning on 1 September and driving towards World Tourism Day
on 27 September.
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| Minister of Tourism Patricia de Lille, Councillor Thembo Ntuli, Dignitaries and Surprise guest Sho Madjozi at the launch of Tourism Month 2026 in Durban. | Photo: Supplied. |
Durban continues to attract visitors,
delegates and investment while showcasing the best of the country to local and
international markets. Durban is South Africa’s premier coastal destination and
a leading host of major events, conferences and meeting place for business
events.
The timing of this launch is significant
as the city hosts the 46th Ordinary Summit of SADC Heads of State
and Government from 16 to 17 August, at which South Africa takes Chairmanship
of the Southern African Development Community for the 2026/27 term.
The Minister’s visit shows Durban’s
position as a destination that can bring business, tourism, investment and
cultural experiences together successfully.
Durban has also been confirmed as the host
city for Africa’s Travel Indaba from 2026 to 2030.
The city is currently hosting a programme
of regional and business engagements, providing opportunities to showcase its
world-class conference and events infrastructure, but also the diverse
experiences in Durban.
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| The eThekwini Municipality Mayor, Cllr Cyril Xaba and delegates from SADC explored Max's Lifestyle Village. | Photo: Supplied. |
Delegates from SADC have also explored the
city’s heritage at the historic KwaMuhle Museum, experienced uMlazi, where they
were welcomed at Max’s Lifestyle Village for an authentic township experience.
Recent milestones for Durban include the
successful hosting of the Industrialisation Workshop, preparations for the 46th
SADC Summit, and site visits undertaken by the Presidential eThekwini Working
Group together with the Municipality’s Executive Committee, further
strengthening Durban’s profile as a destination of choice for business,
investment and tourism.
EThekwini recorded the lowest official
unemployment rate of South Africa’s eight metropolitan municipalities, at 21.2%
according to Statistics South Africa’s Quarterly Labour Force Survey for the
second quarter of 2026.
The survey estimated that around 1.29
million people in the city were employed in the second quarter, 90 000
more than in the same quarter of 2025 the largest year-on-year increase
recorded in any metro, and a change Statistics South Africa reported as
statistically significant.
Minister de Lille’s message that ‘’tourism
begins at home’’ resonated strongly with Durban’s approach to growing the
domestic tourism market. South Africans are encouraged to take a Sho’t Left and
explore their own country. Durban offers a diverse range of experiences for
visitors from across the country and the region.
The Minister also highlighted, technology
is changing how travellers discover destinations, plan journeys and make travel
decisions. For Durban’s tourism businesses, particularly SMMEs and emerging
enterprises, this is an opportunity to reach new audiences and showcase
experiences beyond the city’s normal tourism attractions.
‘’Durban is experiencing an exciting
tourism and business buzz, and the launch of Tourism Month has provided another
important platform to showcase the city’s readiness to welcome visitors,
delegates, investors and event organisers,’’ said Councillor Thembo Ntuli,
Chairperson of eThekwini Municipality’s Economic Development and Planning
Committee.
Durban’s established position as a leading
business-events destination, together with its role in hosting major regional
and international engagements, creates opportunities to extend visitor stays,
stimulate local spending and expose delegates and visitors to the wider Durban
tourism offering.
With Tourism Month approaching, Durban
invites South Africans, regional visitors and international travellers to
discover the city for themselves – even for a weekend getaway, a business trip
extended into a leisure experience, a cultural journey or an authentic township
experience.









