ASIMILE SIYAQHUBA:
EMPOWERING THE YOUTH AS THE NATION’S FUTURE LEADERS
EThekwini
Municipality has made youth development a strategic priority through the work
of its Youth Development Office, which operates within the Mayoral Parlour.
Highlighting
the gains made to empower young people in the City is the Five-Year Service Delivery
Milestones campaign being rolled out under the theme Asimile Siyaqhuba:
Resilience Through Adversity.
The
campaign highlights transformative efforts that have shaped service delivery
during the 2021 to 2026 term of office.
The
Youth Development Office continues to play a pivotal role in empowering young
people socially, academically, and economically. Through a range of targeted
interventions, the office is helping to build a generation of confident,
skilled, and self-reliant young residents.
HONOURING TOP MATRIC
LEARNERS
One
of the office's most celebrated initiatives is the annual Matric Awards
Ceremony, held at the beginning of each year. The event recognises academic
excellence among matric learners across eThekwini.
The
programme honours the Top 20 matric achievers, comprising the Top 10 overall
best-performing learners in the metro and an additional Top 10 learners from
previously disadvantaged backgrounds.
Each
of the Top 20 achievers receives a full bursary to pursue studies at a South
African university of their choice, in any field of study. Many beneficiaries
go on to enrol in scarce and critical skills programmes, contributing to the
country's future workforce needs. The Municipality invests close to R1 million annually
to support students throughout their tertiary education journey.
BACK-TO-SCHOOL SUPPORT
Through
its Back-to-School Programme, the Youth Development Office assists learners
from disadvantaged communities by providing essential educational resources.
The
programme supplies learners with calculators, mathematical sets, school shoes,
dignity packs, toiletries, and sanitary products for female learners. During
the 2025/26 financial year alone, more than 1 500 learners from 30 schools
around the Municipality benefited from the initiative.
STUDENT RELIEF FUND
The
office also has a Student Relief Fund that assists deserving students with
registration and admission-related costs, including upfront fees required by
tertiary institutions.
During
the 2025/26 financial year, approximately R1.3 million was allocated towards
this programme, helping young people take their first steps towards obtaining
qualifications and securing better opportunities for the future.
BUSINESS CHALLENGE
Every
June, as part of Youth Month celebrations, the Youth Development Office hosts a
Business Challenge aimed at supporting young entrepreneurs whose businesses
have been operating for more than a year. The Municipality, along with its
partners provide practical business resource vouchers that contribute directly
to business growth and sustainability.
Under
the programme, the top three entrepreneurs receive business support resources
valued at approximately R70 000 collectively, while a further 17 participants
share resources worth around R170 000.
YOUTH TALENT SHOW
The
Youth Talent Show is an annual programme that creates opportunities for young
people to showcase their creative abilities. Through this platform, young
people gather to present their talents in various categories, with the winner
appointed as the “ambassadors” of the Youth Development Office. Previous
winners have gone on to make a name for themselves in the creative space.
Furthermore,
throughout the year, the Youth Development Office delivers a variety of
projects and empowerment initiatives, including sports tournaments, career
expos, leadership development programmes, skills development workshops, and
community-based interventions designed to equip young people with the tools
needed to succeed.
IMPACT OF PROGRAMMES
Speaking
about the impact of these programmes, Youth Development Office Manager
Nokuthula Hlophe said the Municipality remains committed to ensuring that young
people are equipped with the tools and opportunities needed to succeed while
eThekwini Mayor Councillor Cyril Xaba said investing in young people remains
one of the Municipality's most important priorities.






















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