Jockey Elevating Everyday Underwear

 

By Fred Felton | Feb. 4, 2026

For almost 150 years, Jockey has helped define what quality, comfort and innovation mean in the manufacturing of underwear.  Jockey South Africa has now also launched the Sports Mesh range, a product shaped by fabric engineering advancements, performance technology and precision in manufacturing. Jockey has long understood that leadership is not defined by reacting to trends, but by anticipating them.

The new sports mesh range from Jockey South Africa. Photo: Fred Felton

Today sees the convergence between activewear and daily clothing, driven by consumers who expect comfort, breathability and something that will last. Underwear is now seen as a garment expected to support movement, regulate temperature and deliver comfort. As a result Jockey has speeded up their investment in advanced fabric development, moisture-management systems and innovations in manufacturing which paved the way for Sports Mesh.

‘’At Jockey, innovation doesn’t start with trends it starts with how garments are made. Our focus has always been on manufacturing excellence, because that’s where real comfort and performance are created. Sports Mesh reflects years of investment in fabric development testing, and construction, and displays how we continue to evolve everyday essentials through meaningful, technical progress,’’ said Rob Hogg, National Sales Manager at Jockey South Africa.

The next-generation mesh fabric has been engineered to be lightweight and deliver an instantly cooling, icy hand feel. This is in line with industry trends moving towards materials that actively regulate the body. The mesh design maintains softness, elasticity, and structural integrity, while meeting the demands of an active lifestyle.

The sports mesh design also supports consistent body temperature in changing conditions. The underwear range also helps to maintain dryness, keep body temperature stable, and deliver comfort all day long.

‘’Consumers today expect more from their everyday underwear,’’ added Hogg.

Sports Mesh also integrates antimicrobial protection right into the fabric, stopping the growth of odour-causing microorganisms, while supporting hypoallergenic comfort.

The sports mesh design also eliminates side and back seams, helps reduce chafing and assists with freedom of movement and comfort.

This underwear range is available in Long Leg, Short Leg and Boxer brief silhouettes; the Sports Mesh range has colour options of Black and Midnight Navy with sizes from S to 2XL.

They certainly look and feel great and have a wonderful fit for those that have busy lifestyles.

With Valentine’s Day just around the corner this might just be the perfect gift for that someone special in your life.

You can get the Jockey Sports Mesh range at jockey.co.za

Locally Made U-Pouch Trunks from Jockey

 

By Fred Felton | Dec. 17, 2025

The underwear scene in South Africa has just got a proudly local upgrade thanks to Jockey as they relaunched their U-Pouch Short Leg Trunks. They are now fully designed, produced, and made in South Africa, offering premium comfort and quality at a price far more accessible thanks to the local production.

The U-Pouch range from Jockey | Photo: Supplied. 

‘’Bringing U-Pouch production home is a milestone we’re incredibly proud of. This move allows us to support local talent, strengthen our manufacturing capabilities, and deliver world-class underwear at a price that stays within reach for South Africans,’’ said Rob Hogg, National Sales Manager at Jockey South Africa.

Engineered for Comfort

The U-Pouch range has been improved for superior fit and everyday comfort. The design provides targeted support, lift, and stability – reducing friction and offering a natural, secure feel for the whole day.

The range is made from a breathable blend of 47% cotton, 47% viscose, and 6% elastane, so you get the best of both worlds combining cotton’s natural softness and airflow with viscose’s smooth, moisture-absorbing comfort. Finished with elastane for flexible stretch, the trunks move effortlessly with the body for all-day ease.

With the short-leg cut you get a clean, modern silhouette that stays in place, while the soft elastic waistband ensures comfort from the morning to the night. The range is available in Small to 2XL and caters to the needs of today’s active, style-conscious South African man.

Premium Quality, Accessible Price

Jockey has been able to reduce the selling price of this product thanks to the local production; this makes it attainable for more South Africans. The trunks come in a 2-pack value format, for even more everyday affordability.

Local Manufacturing Wins

Jockey has a long-term commitment to grow its South African production footprint and elevate local textile expertise. Each pair sold is a celebration of what local manufacturing can achieve – world class quality, proudly made at home.

One of our journalists tried them out for the day and they came back with nothing but good compliments on the look, feel, design and comfort. Try them out for yourself.

For more information or to shop the new range, visit www.jockey.co.za or any Jockey South Africa store nationwide.

New Year New Fashion

 

By Fred Felton | Dec. 28, 2024

With the New Year just around the corner here are some fashion tips to get 2025 off on the right start for your fashion wardrobe.

For Him and Her

Building on the success of the partnership between ASICS and Kiko Kostadinov Studio, they will be resuming their curatorial series for Spring/Summer 2024. Look out for the UB10-S GEL-KAYANO™ 20 sneaker which draws inspiration from the themes of Interlaced Assemblages, Functional Utopias, and Mino Ceramics.

The ASICS UB10-S GEL-KAYANO 20 sneaker. | Photo: Supplied. 

The shoe features soft textures which are combined with the idea of handcrafted elements found in iconic artwork. The sneaker has a matte and washed colour appearance, which enhances the heritage running shoe’s archival shape and build. Contrasted with grid-like patterns and bold opaque colours, the Functional Utopia inspired variations apply direct correlations with nature.

The glossy primary colourways are offset with metallic structures that accentuate the double-layer mesh materialization.

The designers have also explored Mino ceramic influences by looking at the contemporary processes of the rust-like qualities that appear in Mino glazes. This process looks to imagery as a vessel with degraded colours that have the ability to stand the test of time.

The new UB10-S GEL-KAYANO™ 20 are available in a variety of colours which include Hunter Green/Jade and Glacier Grey/Lavender Grey and you can get them at Shelflife, Lemkus, Archive and Sneaker District and online at BASH.com

 

For Her

Jockey South Africa recently launched its Comfort Bra which has been thoughtfully designed to offer premium support and all-day comfort, this innovation redefines what it means to have a bra that fits perfectly every time.

The Jockey South Africa Comfort Bra. | Photo: Supplied. 

‘’We know that finding a bra that provides real support and all-day comfort is a challenge many women face. The Comfort Bra was created to meet these needs. By combining style, support, and comfort, it delivers a fit that feels as if it was made just for you. We are proud to offer a product that reflects our commitment to the needs of modern South African women,’’ said Nombuso Ncapai, Marketing Manager at Jockey South Africa.

The Comfort Bra features wide, cushioned shoulder straps that relieve pressure and prevent discomfort, even if you wear it for a long time. The adjustable 3-hook closure ensures a customised fit, allowing it to contour to your body for the best comfort and support.

This bra also features breathable mesh panels to promote airflow, keeping you cool and comfortable for the whole day. There are also back wings for a great look and support.

This is a wire-free bra with 3-piece cup design, the Comfort Bra offers superior support whether you work at home, or on the go, this is the bra for you.

‘’Our team has worked tirelessly to create a bra that delivers both comfort and performance. We believe that the Comfort Bra strikes the ideal balance between support and wearability, offering a versatile solution for women of all shapes and sizes,’’ added Bruce McMurray, General Manager at Jockey South Africa. 

The Comfort Bra is made from a blend of cotton and Lycra®, the bra has been locally designed for the South African market and is available in classic black and beige.

As part of its ongoing mission to support communities in need, Jockey South Africa recently donated 850 garments to the CANSA Mkhula Care Home in Durban, on Tuesday, 26^th November 2024. This donation reinforces Jockey’s dedication to acting as a responsible corporate citizen, striving to make a meaningful impact in SA one garment at a time.  

One of our female journalists tried the Comfort Bra on and found the bra to be a comfortable fit. Why not try it for yourself to see what you think of it.

The Comfort Bra is available at select retail outlets and online at www.jockey.co.za with delivery options across South Africa.