By Fred Felton | Dec. 17, 2025
The underwear scene in South Africa has
just got a proudly local upgrade thanks to Jockey as they relaunched their
U-Pouch Short Leg Trunks. They are now fully designed, produced, and made in
South Africa, offering premium comfort and quality at a price far more
accessible thanks to the local production.
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| The U-Pouch range from Jockey | Photo: Supplied. |
‘’Bringing U-Pouch production home is a
milestone we’re incredibly proud of. This move allows us to support local
talent, strengthen our manufacturing capabilities, and deliver world-class
underwear at a price that stays within reach for South Africans,’’ said Rob
Hogg, National Sales Manager at Jockey South Africa.
Engineered
for Comfort
The U-Pouch range has been improved for
superior fit and everyday comfort. The design provides targeted support, lift, and
stability – reducing friction and offering a natural, secure feel for the whole
day.
The range is made from a breathable blend
of 47% cotton, 47% viscose, and 6% elastane, so you get the best of both worlds
combining cotton’s natural softness and airflow with viscose’s smooth,
moisture-absorbing comfort. Finished with elastane for flexible stretch, the
trunks move effortlessly with the body for all-day ease.
With the short-leg cut you get a clean,
modern silhouette that stays in place, while the soft elastic waistband ensures
comfort from the morning to the night. The range is available in Small to 2XL
and caters to the needs of today’s active, style-conscious South African man.
Premium
Quality, Accessible Price
Jockey has been able to reduce the selling
price of this product thanks to the local production; this makes it attainable
for more South Africans. The trunks come in a 2-pack value format, for even
more everyday affordability.
Local
Manufacturing Wins
Jockey has a long-term commitment to grow
its South African production footprint and elevate local textile expertise.
Each pair sold is a celebration of what local manufacturing can achieve – world
class quality, proudly made at home.
One of our journalists tried them out for
the day and they came back with nothing but good compliments on the look, feel,
design and comfort. Try them out for yourself.
For more information or to shop the new
range, visit www.jockey.co.za
or any Jockey South Africa store nationwide.

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