NONDUDUZO
NGCONGO
THE
City is the place to be this summer. And to further position Durban as a
destination of choice, eThekwini Mayor Councillor Cyril Xaba unveiled the
City’s summer campaign ‘Endless waves of tranquillity’ on 11 September.
The
launch took place at the Coastal Beach Resort that overlooks Umgababa Beach,
which is considered one of the City’s tourism hidden gems.
Addressing
the media and industry stakeholders, Mayor Xaba said such campaigns are crucial
in marketing destination Durban. He said the launch will kickstart a series of
destination promotion roadshows on digital platforms and through media to
ensure the message reaches a wider audience.
“The
campaign aims to unpack our festive season plans including holiday packages and
safety measures that will be implemented. We encourage tourists to start
booking their summer holidays in Durban. Through this campaign we want to
ensure an increase in the projected number of visitors to Durban.”
Picture: THULI DLAMINI. |
Mayor
Xaba revealed that projections indicate over Durban launches endless waves of
tranquillity summer campaign 1.3 million visitors will flock to eThekwini
during the 2024/25 summer season.
“An
occupancy rate of more than 65 percent is estimated. The direct spend is
expected to be around R2.5 million contributing approximately R6.3 million to
the GDP, while creating about 11 423 employment opportunities. Tourism is one
sector which has a multiplier effect on the economy. This is one of the main
reasons we fully support tourism promotion initiatives,” he added.
This,
said Mayor Xaba, is testament that the City continues to support employment
creation in the tourism sector. He cited the Coastal Beach Resort as an
example, saying the establishment started in 2015 as a Shisanyama and by 2021
had developed into a fully-fledged resort offering 25 accommodation rooms, a
restaurant, lounge, pool and was an events venue for hire. He said the resort
has created 11 employment opportunities.
Destination
promotion activations that Durban Tourism will be embarking on were also
unpacked during the launch. This includes route development discussions for Zambia
and Zimbabwe taking place from 12 to 16 September, an international tourism
trade show in Europe from 16 to 20 September, and market roadshows taking place
across Gauteng from 19 to 22 September.
Issues
of safety and security were also highlighted to reassure visitors and residents
that their safety is a priority. Mayor Xaba highlighted the progress of smart
policing explaining how the City will use technology to proactively prevent
crime.
During
the launch, attendees experienced some of the activities offered at the resort
such as horse riding along the beachfront. Nearby tourism offerings were also
highlighted such as shark diving, Splash Waterworld, deep sea fishing, African
Watersports Aliwal and more.
The
upcoming Blue Economy Week, from 24 to 28 September, activation was also held
on the day. The week aims to showcase coastal and ocean resources and
activities to promote economic growth.