By Fred Felton | May 17, 2023.
Africa’s
Travel Indaba 2023 started off with much fanfare and networking in Durban,
South Africa from 8th May 2023. Here are just five of the highlights
from the travel and trade show.
BONDay
The
event kicked off with the Business Opportunity Networking Day (BONDay) which
featured a great deal of networking and some of the top speakers in the travel
industry.
Tourism for Africa
|
Richard Quest in discussion with the South African Tourism Minister, Patricia de Lille at Indaba. | Photo: Fred Felton |
On
the next day Africa’s Travel Indaba was officially opened by South Africa’s
Tourism Minister, Patricia de Lille. The Minister of Tourism noted that South
Africa was rolling out an e-visa system for several African countries including
Kenya, Nigeria and Egypt. The goal was to expand the e-visa system to 20 more
countries. ‘’Our people across the continent of Africa are our greatest
asset,’’ said South Africa’s Tourism Minister, Patricia de Lille.
The
eThekwini Municipality Mayor, Councillor Mxolisi Kaunda noted that it was an
honour for Durban to host Africa’s Travel Indaba this year.
|
The Durban Tourism stand was a hive of activity during Indaba. | Photo: Fiona Wainwright |
Speed Marketing
The
Tourism Grading Council of South Africa hosted three speed marketing events at
Africa’s Travel Indaba. Each event covered different topics such as Scenic
Beauty, Township and Nightlife and Wildlife and Safari tourism offerings. Each
session allowed for a short amount of time to market each tourism product
featured. If a speaker took too long to finish their speech they were quickly
cut off with sounds such as the noise a Hadeda bird makes or the sound a
minibus taxi hooter makes.
There
were a variety of speakers at these events and they shared the highlights of
their tourism products and offerings. James McCulloch from Big Skies near Kosi
Bay told us about the lodge he works for and the various offerings in the area.
They offer a relaxing place where you can unwind and switch off from
technology. Activities include beach walks, scuba diving and the lodge even
offers vegetarian meals only.
USA Market
There
were a variety of talks and workshops at Indaba including a workshop on how
tourism companies from South Africa can target the USA market. Shelby Johnson,
VP Partner Strategy at UM Worldwide shared some statistics that could help SA
tourism leverage the USA tourism market. ‘‘6 in 10 adults believe it’s vital to
learn about the culture of the place they travel to,’’ said Shelby Johnson. She
also suggested that those in tourism identify relevant trends in the industry
and draw from inspiration.
Stephanie
M. Jones, Founder & CEO of Cultural Heritage Economic Alliance, Inc. shared
with the audience deeper insights into how African-Americans travel. ‘’Black
travellers spent $109.4 billion on travel in 2019,’’ said Stephanie M. Jones.
She
also revealed why African-Americans like to travel to South Africa. There are a
variety of reasons which include shared values, rich cultural heritage, the
opportunity of a lifetime and diverse experiences. Stephanie M. Jones advised
South African tourism companies to interact with African-American
travellers. ‘’Speak our language, join
our spaces, leverage local marketing networks, join the Black Travel Movement
on Facebook,’’ said Ms. Jones.
The Stats
Africa’s
Travel Indaba 2023 attracted a wide variety of visitors from all around the
world. These included 1000 international buyers, around 1000 exhibitors, 350
products, 123 small businesses and there were visitors from 21 African
countries. There were many meetings held over the event and much discussion was
had about tourism and travel offerings.
|
The LN Watches stand at the Sustainability Village captured the eye of many a visitor with their eye catching watch designs. | Photo: Fiona Wainwright |
The
event contributed significantly to the Durban Gross Domestic Product which was
estimated at R130 million and spending amounting to R78 million which resulted
in the creation of 250 job opportunities.
For
more information visit: www.indaba-southafrica.co.za