The spirit of generosity is alive and well
in South Africa. It’s evident in the many selfless acts of kindness, large and
small, that we witness people doing on a daily basis. This is the kind of
generosity that Cadbury Dairy Milk would like to shine a light on; the need for
connection, the spark to lift others up. Now, more than ever, we have the
chance to bring about positive change. This time, by giving our most vulnerable
– our children – the precious gift of childhood.
Last year, this boundless generosity shone
through as South Africans donated over 100 000 pre-loved toys, books and games
to orphaned and vulnerable children via the Cadbury Dairy Milk ‘The Little
Generosity Shop’ and ‘GenerosiTrees’ activations. At a time when this generous
nature is truly needed, Cadbury Dairy Milk is once again calling on all South
Africans to join forces to support orphaned and vulnerable children by
facilitating their right to play.
For a limited time, when you purchase one
of five 80g or 150g Cadbury Dairy Milk variants, wrapped in special edition
sleeves, you will help give the precious gift of childhood by contributing
towards R1-million worth of educational toys, books and games, to orphaned and
vulnerable children across South Africa.
‘’Generosity is at the core of everything
we do, as Cadbury Dairy Milk believes that ‘There’s a glass & a half in
everyone’. At a time when inspiring goodness is key, we want to offer
South Africans an opportunity to help enrich the lives of orphaned and
vulnerable children across our country,’’ says Lara Sidersky, Mondelez SA
Category Lead for Chocolate.
SOS Children’s Village will, again, be one
of several beneficiaries that Cadbury Dairy Milk is partnering with for this
initiative. This independent, non-governmental organisation offers family-like
care for children and young people who have lost, or are at risk of losing,
parental care.
Look out for participating Cadbury Dairy
Milk variants, in both 80g and 150g, including Milk Chocolate, Top Deck, Mint
Crisp, Whole Nut and Fruit & Nut. . Available while stocks last.
Follow @CadburyDairyMilkSA on Facebook or
@CadburyDairyMilk_SA on Twitter and Instagram and #GlassAndAHalf.
