The Durban International Film Festival
(DIFF) is hosting its 39th
edition
under the theme “Evolution: No Filmmaker Left Behind”.
The DIFF team is looking at creative
ways to represent the festival and expand our reach to attract
more attention from the public, media
and global film community.
Designers and agencies are invited to
pitch for the DIFF 2018 campaign. Pitches should include the
following:
A concept rationale of the visual
campaign presented including reference.
A near to complete poster design
artwork in your own style.
Anything goes
(illustrated/photography/hand rendered/vector etc.)
Present an execution plan that shows
possible roll out to:
A1 Poster and A5, A6 publications
30 second moving video/animation promo
(concept and treatment only)
Landscape website banner
Tshirt design
Campaign guidelines:
The target market is very broad, so the
campaign should be something that speaks clearly across cultures, maintaining a
local edge while speaking to an International audience in a visual language
that is understood by all.
You should review and
react to international counterparts. Find out what they are doing right and
wrong. Examples include
Toronto, Cannes, Tribeca, Dubai and Berlinale.
They are looking for
something completely new. Check out the festival archive of posters, and
what has come before, and
how that legacy can be reinterpreted for today’s audiences.
HOW TO SUBMIT:
Please submit your design
in a PDF file (less than 3mb) to mthembug@ukzn.ac.za or diff@ukzn.ac.za
along with a short written
rationale to explain your design. All entries must have the subject line DIFF
2018 Campaign Submission
DEADLINE FOR SUBMISSIONS: 15 FEBRUARY 2018
SELECTION:
The selected campaign designer will be
paid R10 000 for the use of the campaign concept and the
handover of the final poster artwork.
A further R15 000 will be paid for the
rollout of finished artwork for associated elements which
include:
TShirt design (front graphic and
layout of logos and funders text)
Adaptation of A1 poster to A6
programme and A5 catalogue
Adaptation of artwork for pull up
banners (various specs)
Web banners (various specs)
Creative direction of the 30second
video/animated promo. Depending on the medium chosen,
this will inform the means in which it
is produced, be it animation or live action. The costs of
production of this video will be
covered separately, but we are looking for an idea that is simple
and cost effective.
