By Fred Felton | Jan. 29, 2025
The eThekwini Municipality is all set to
host the DP World Tour Investec South African Open Golf and Business Event
Series which is one of only five DP World Tour-sanctioned golf tournaments and
it will be happening in Durban.
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| The DP World Tour Investec South African Open Championship will be held at the Durban Country Club. | Photo: Supplied. |
This golf tournament is the second oldest
National Open in the world after the Open Championship and there will be 156
professional golfers competing over four days from 27 February to 2 March at
the Durban Country Club.
The Executive Committee recently approved
the sponsorship of the highly anticipated golf tournament. The business sector
has also contributed over R4 million to the improvement and readiness of the
Durban Country Club to host this highly anticipated event.
The total sponsorship rights package is R5
million which will secure sustained coverage of Durban over a five-month period
and reach more than 1.25 billion viewers.
This golfing event is intended to
significantly boost the City’s economy and create jobs. According to Golf RSA,
a combined entity comprising of the South African Golf Association and the
Women’s Golf South Africa Association, the golf sector provides R49 billion to
the economy of South Africa, or around 4% of the GDP, providing jobs to over
40 000 people each year.
The National Department of Tourism has
been extensively consulted by the Presidential eThekwini Workstream 4 on
Tourism and is committed to supporting activities in collaboration with the
City and leaders in business.
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