Call for Submissions - Visual Campaign for DIFF 2018

The Durban International Film Festival (DIFF) is hosting its 39th edition under the theme “Evolution: No Filmmaker Left Behind”.

The DIFF team is looking at creative ways to represent the festival and expand our reach to attract

more attention from the public, media and global film community.

Designers and agencies are invited to pitch for the DIFF 2018 campaign. Pitches should include the

following:

A concept rationale of the visual campaign presented including reference.

A near to complete poster design artwork in your own style.

Anything goes (illustrated/photography/hand rendered/vector etc.)

Present an execution plan that shows possible roll out to:

A1 Poster and A5, A6 publications

30 second moving video/animation promo (concept and treatment only)

Landscape website banner

Tshirt design

Campaign guidelines:

The target market is very broad, so the campaign should be something that speaks clearly across cultures, maintaining a local edge while speaking to an International audience in a visual language that is understood by all.

You should review and react to international counterparts. Find out what they are doing right and

wrong. Examples include Toronto, Cannes, Tribeca, Dubai and Berlinale.

They are looking for something completely new. Check out the festival archive of posters, and

what has come before, and how that legacy can be reinterpreted for today’s audiences.

HOW TO SUBMIT:

Please submit your design in a PDF file (less than 3mb) to mthembug@ukzn.ac.za or diff@ukzn.ac.za

along with a short written rationale to explain your design. All entries must have the subject line DIFF

2018 Campaign Submission

DEADLINE FOR SUBMISSIONS: 15 FEBRUARY 2018

SELECTION:

The selected campaign designer will be paid R10 000 for the use of the campaign concept and the

handover of the final poster artwork.

A further R15 000 will be paid for the rollout of finished artwork for associated elements which

include:

TShirt design (front graphic and layout of logos and funders text)

Adaptation of A1 poster to A6 programme and A5 catalogue

Adaptation of artwork for pull up banners (various specs)

Web banners (various specs)

Creative direction of the 30second video/animated promo. Depending on the medium chosen,

this will inform the means in which it is produced, be it animation or live action. The costs of

production of this video will be covered separately, but we are looking for an idea that is simple

and cost effective.

www.durbanfilmfest.co.za