Chivas Regal, the world’s first luxury Scotch whisky, launched the third year of The Venture – a global platform to
find and support promising entrepreneurs who want to Win The Right Way - those who aspire to use enterprise and
innovation as a force for good.
The
Venture provides “social entrepreneurs” the opportunity to
win a share of USD 1 million in financial investment, invaluable contacts and global
exposure for their company, as well as mentorship from world-famous business
mentors.
In 2016, more than 2 500 owners of start-ups from
around the world applied for The Venture
II, but only 27 were selected. Previous
winners who have represented South Africa in the USA include CrashDetech, a revolutionary mobile phone app that detects car
crashes, and Lumkani, a shack fire-detection device now used in informal settlements.
Both businesses benefited from the opportunities created through The Venture
platform.
This year, for the first time ever, Chivas Regal
South Africa is exploring an exciting new platform to garner entries in the
format of a 10-part televised elevator pitch series. Entrants from the
submissions to The Venture will be
selected to appear on the series where, in just 60 seconds, they will pitch
their business ideas. Participants will be narrowed down to top five, who will then
be mentored by well-known South African business moguls. The five will then
re-pitch their polished business plans in a finale session to a panel of
experts and celebrities, who will select The
Venture 2017 winner to represent South Africa in The Venture III final in USA.
The show will air on national television, providing
entrants with unrivalled publicity for their business.
According to Shelley Reeves, Marketing Manager Scotch
Whiskies: “The essence of Chivas Regal’s global campaign of Win The Right Way aligns the values of
Chivas Regal with the human value of aspiring to use enterprise as a force for
good through social entrepreneurship. This innovative form
of business creates renewed focus on key aspects of social development, such as
long-term sustainability and efficiency, by blending traditional business
objectives with the South African philosophy of Ubuntu.
“Over the last two years, we have shown our belief
in and commitment to this philosophy by awarding USD 2 million to start-ups
that ‘do well by doing good’, because we believe purpose and profit can coexist,”
she says.
Both established and aspiring entrepreneurs can
submit their business plans on www.Theventure.com from
15 September to 15 November 2016 to stand a chance
of winning a portion of USD 1 million and representing South Africa on a global
stage. Competition T&Cs can also be found on the site.
#TheventureSA
#Wintherightway #ChivasregalSA
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